Clean migrations from Wix, Squarespace, Webflow, Shopify, or an old WordPress install. URLs, content, rankings, and analytics — all carried over. No SEO setbacks, no broken pages, no lost revenue on launch day.
Every URL redirected · Every ranking tracked · Every piece of content carried over.
*Based on rank-tracker data across migrations where we had baseline visibility before cutover.
Every source platform has its own quirks — how it exports, what breaks, where data is hiding. We’ve mapped them.
Six reasons that come up on almost every discovery call. If one sounds like you, you’re in the right place.
Your pricing went up. Again. The apps you need are only on the top-tier plan. Meanwhile your site doesn’t do anything a $15/month WordPress install couldn’t do better — except cost you five times more.
Your PageSpeed score is stuck at 30. You’ve tried every optimisation the platform allows. The ceiling is the platform itself — the code is bloated and you can’t touch it.
You need a feature the platform doesn’t support. An integration that isn’t in the app directory. A content type that doesn’t fit their model. You’ve outgrown the toy.
Your team wants proper taxonomies, custom fields, structured content, multi-author workflows. Your current platform treats every page like it’s the same kind of object.
Schema is limited. Metadata controls are basic. Your SEO team can’t get the structured data they want. Rank Math or Yoast on WordPress gives them the controls they need.
New role, new agency, acquired site — and the thing you inherited is held together with duct tape. Sometimes migration is cleanup, not transformation.
Six commitments on every engagement. Not “best effort”. Not “we’ll try”. Explicit, scoped, validated at handover.
Five stages. The work happens in a staging environment — your live site stays up and untouched until cutover day.
We audit your current site: every URL, ranking, meta description, tracked conversion, integration. This becomes the preservation checklist.
WordPress site built from scratch in a staging environment you can watch in real time. Your live site stays untouched.
All content migrated from source to staging — pages, posts, media, custom fields, taxonomies. Scripted and validated, not plugin-driven.
Full sweep against the preservation checklist. Every URL, ranking, analytics event, form, payment verified. Fixes happen in staging.
DNS switches, redirects activate, tracking validates. Two weeks of real-time monitoring — catching any drops within days, not months.
Timeline depends on complexity and content volume — not on how fast we could technically go. Rushed migrations break things.
| Migration type | Scope | Typical timeline |
|---|---|---|
| Simple marketing site | Up to 30 pages · no e-commerce | 2–3 weeks |
| Standard business site | 30–100 pages · blog · forms | 3–4 weeks |
| E-commerce migration | WooCommerce with full product catalogue | 4–6 weeks |
| Content-heavy / editorial | 200+ posts · custom taxonomies | 4–6 weeks |
| Complex / multi-site | Multiple sites · deep integrations | 6–10 weeks |
Migration is the #1 cause of unexpected ranking drops. Here’s exactly how we prevent them.
We baseline your current SEO state: every indexed URL via Search Console export, every tracked ranking, every meta title and description, every piece of structured data, your full internal linking map. This baseline is the preservation target — the new site will match or improve on every element.
Every URL on the source site either exists at the same URL on the new site, or has a 301 redirect pointing to its direct equivalent. No general “old-site/* → new-site/*” wildcard redirects — those are blunt tools that lose relevance signals. Every redirect is specific and intentional.
Meta titles, descriptions, canonical tags, robots directives, and structured data migrated explicitly. We don’t let Yoast or Rank Math auto-generate new metadata — that kills the ranking signal built into carefully-crafted titles and descriptions.
Rank-tracker runs daily for 30 days post-cutover. Search Console monitored for crawl errors, coverage issues, or sudden impression drops. If anything regresses, we investigate and fix within 48 hours. Included — not a separate retainer.
Most legacy sites have SEO debt — missing schema, weak internal linking, duplicate content, thin pages. During migration, we usually improve these for free (within scope) because the work is naturally aligned. Rankings often go up after migration, not just stay flat.
Most migrations fall between $3,000 and $8,000. Ranges reflect scope — not opaque pricing. The discovery call turns yours into a specific number.
| Migration type | Typical range | What’s in scope |
|---|---|---|
| Simple marketing site | $1,500–$3,000 | Up to 30 pages · light integrations · keep existing design |
| Standard business site | $3,000–$5,000 | 30–100 pages · custom fields · SEO preservation · forms |
| E-commerce (WooCommerce) | $4,000–$10,000 | Product catalogue · payments · shipping · customer data |
| Content-heavy / editorial | $4,000–$8,000 | Bulk post migration · taxonomies · custom fields |
| Complex / multi-site | $8,000–$20,000+ | Multiple sites · deep integrations · custom logic |
The discovery call turns your migration into a specific number inside these ranges. Book one below
Each source platform has its own export quirks, migration traps, and timeline impacts. Here’s what your migration looks like depending on where you’re starting.
The most common source and the most export-hostile. Wix’s own export is limited to blog posts in RSS format — pages, galleries, and custom content need manual or scripted extraction. Design doesn’t migrate visually; we rebuild in WordPress to match intent, not pixel-for-pixel.
Squarespace exports are cleaner than Wix but still incomplete. Blog posts migrate well; pages often lose formatting. Squarespace’s Style Editor aesthetic translates to WordPress themes but rarely matches exactly — we rebuild in a WordPress-native way.
Webflow exports are the cleanest of any proprietary platform — structured HTML/CSS that can be parsed reliably. CMS collections map well to WordPress custom post types. The main work is rebuilding Webflow Interactions using the block editor or a lightweight animation library.
The most complex migration type — products, customers, orders, payment methods, shipping rules, tax settings all need to transfer and reconcile. Live revenue protection during cutover is paramount. We migrate to staging with test orders, validate end-to-end, then cutover during low-traffic windows.
More common than people think. Inherited sites with years of plugin accumulation, legacy themes, outdated database structure. Cleaner to migrate content to a fresh install than patch the existing mess. Preserves content and rankings while eliminating technical debt.
Drupal, Joomla, Ghost, Kirby, Craft, Magento, Sitecore, static HTML, legacy custom CMS — we’ve done them. Timeline and scope depend heavily on specifics. Mention your platform on the discovery call and we’ll tell you what to expect.
Each case below shows what “preservation” actually means — not as a promise, but as a measured outcome.
Five-year-old Wix site with 1,400 tracked keywords. Migrated to a clean WordPress install with URL parity. Zero ranking drops; organic traffic up 18% within 90 days.
Read the full case study400-SKU apparel store moved from Shopify to WooCommerce. Cutover ran overnight in 2.5 hours; first order hit the new site 14 minutes after DNS settled.
Read the full case studyIndependent design publication on Squarespace. 720 posts, 4 authors, 11 categories migrated into WordPress with every URL preserved. Editors shipping the following Monday.
Read the full case studyMost clients continue working with us. Here are the three common paths — pick one, pick two, or walk away entirely. No pressure, no lock-in.
A migrated site benefits from ongoing updates, security monitoring, and performance checks — we keep the work we just did protected. Lean plan from $99/mo; Full from $249/mo. Cancel anytime.
Learn about MaintenanceMigration is sometimes the first step in a bigger rebuild. Once it’s stable, we can add features, rebuild templates, or expand in whatever direction your business is going. Same team, same stack.
Learn about DevelopmentYou own everything: the code, the hosting account, the domain, the data. If you want to take the site to another team or run it yourself, every file is documented and ready. Our handover is identical either way.
No lock-in. Ever.Most clients choose Path 1 because the migration was worth protecting. A few choose Path 2. Almost no one chooses Path 3 — but the option exists, and it’s real.
The job of a migration is to move your working site to a new platform without breaking it. Improvements are welcome side effects — but they never justify breaking preservation.
Every migration runs in a staging environment you can see, click around, and validate in. No “do it live”, no “surprise cutover”. Non-negotiable.
One-click plugins are designed for trivial sites — they break on custom fields, content types, anything real. We write migration scripts specific to your source platform and your site’s structure.
Every preservation claim has a validation test. Every URL mapped, every ranking tracked, every integration fired and confirmed. Optimism without validation is how migrations quietly go wrong.
“The scariest part of moving off Wix was our Google rankings. The rank-tracker report at handover showed not one keyword dropped. I’d pay them again just for the peace of mind.”
“We cut over on a Saturday night. First order came in fourteen minutes after DNS settled. Zero support tickets the following week. I still don’t know how they pulled it off.”
“Inherited a seven-year-old WordPress install held together with 38 plugins. They rebuilt it clean, migrated everything, and I can actually read the admin now.”
Book a 30-minute discovery call. We’ll ask about your current site, your content, your rankings, and your constraints — then give you a specific range and timeline.
